B Corps in Their Own Words

One of the most powerful aspects of this book is the opportunity to hear directly from the B Corp community—in its own words—about the benefits, challenges, and surprises of becoming a Certified B Corporation. Within this handbook you will find twenty B Corp Q&As with CEOs, executives, impact investors, and others from the following companies:

Mandy Cabot, CEO, Dansko (page 17)

Footwear—Pennsylvania

John Replogle, CEO, Seventh Generation (page 23)

Home products—Vermont

Rob Michalak, Global Director of Social Mission, Ben & Jerry’s (page 27)

Ice cream—Vermont

Rick Ridgeway, Vice President of Environmental Initiatives, Patagonia (page 34)

Outdoor apparel—California

Matt Stinchcomb, Vice President of Values and Impact, Etsy (page 38)

E-commerce marketplace—New York

Gonzalo Muñoz, CEO, TriCiclos (page 42)

Recycling—Chile

Tiffany Jana, CEO, TMI Consulting (page 51)

Diversity and inclusion consulting—Virginia

Nat Robinson, CEO, Juhudi Kilimo (page 64)

Asset-based financing and training—Kenya

Kim Coupounas, Cofounder, GoLite (page 78)

  Outdoor apparel—Colorado

Edward Perry, Cofounder and Managing Director, COOK Trading (page 82)

Frozen ready meals—United Kingdom

Tom Payne, Marketing Director, King Arthur Flour (page 88)

Baking goods—Vermont

Terence Jeyaretnam, Executive Director, Net Balance (page 100)

Sustainability consulting—Australia

Kenyatta Brame, Chief Administrative Officer, Cascade Engineering (page 104)

Manufacturing—Michigan

Tim Masson, CEO, The Ian Martin Group (page 115)

Recruitment and human resources consulting—Canada

Maria Kingery, Cofounder and CEO, Southern Energy Management (page 128)

Solar energy—North Carolina

Anders Ferguson, Partner, Veris Wealth Partners (page 134)

Impact investing—New York

Tim Frick, Principal, Mightybytes (page 144)

Web and media services—Illinois

Kevin Trapani, CEO, The Redwoods Group (page 148)

Insurance services—North Carolina

Jed Davis, Director of Sustainability, Cabot Creamery (page 160)

Dairy products—Vermont

Jenn Vervier, Director of Strategy and Sustainability, New Belgium Brewing Company (page 166)

Craft brewed beer and ales—Colorado