市场营销专业英语
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角色扮演 Role Playing

Situation: Mr. Li and his colleague Carla are talking about their new advertising campaign. Practise these roles and try to develop a new dialogue based on what you have learned in this unit.

Mr. Li Good morning, Carla. How are you today?

Carla I’m doing fine. How about you?

Mr. Li Great, thanks. So, what’s the status of our advertising campaign?

Carla As I mentioned before, a national campaign will start next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks. At the same time, we’ll do 15-second radio commercials.

Mr. Li What style will the ads be?

Carla We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We’ll also show everyone there are varieties of flavors and they’re not stuck with just vanilla.

Mr. Li Sounds like an ideal approach. Will we have a new slogan?

Carla Definitely. The advertising agency’s working on that right now. They’ll have some proposals ready by the end of this week.

Mr. Li Sounds like we’ll have a winner on our hands!